If You’re NOT Using YouTube To Drive A Flood Of Warm Leads Into Your Business — You’re Missing The Biggest Marketing Opportunity In History
What You'll Get As A Member Of This Program
Why YouTube is a Game-Changer for Business Owners
Importance of video content in building trust and authority.
How YouTube has evolved over the decades.
How YouTube chooses what videos to show. (and when)
Understanding the importance of Trigger Events and the Exploration/Evaluation Loop
Defining Your Channel's Purpose and Niche
Identify who a premium client is for you.
Determine what types of content they're searching for.
Research other successful channels in your Niche.
Crafting a clear, unique value proposition for your channel.
Content Themes and Pillars
Develop your 5 core content pillars that align with your niche and services.
The 12 types of content you can use to promote your business.
13 ways to expand every idea to create an endless supply of fresh content.
YouTube Channel Setup 101
How to set up your channel and upload defaults to ensure your videos get seen.
Branding basics: profile picture, banner, about section, and links.
How to use Canva and other free resources to create all your image assets.
Essential Equipment for Beginners
Budget-friendly camera, microphone, and lighting options.
Free & Paid Editing Software.
Tips for setting up a home studio.
Understanding YouTube’s Algorithm and SEO Basics
The 5 ways viewers can find your videos.
How to optimize your videos for either search & suggested discovery
Keywords, tags, and video descriptions.
Creating Eye-Catching Thumbnails
The 5 Components of a great thumbnail.
How to test and refine your thumbnails.
Crafting Headlines That Drive Clicks
How to write curiosity-driven titles without being clickbaity.
Using emotional triggers to captivate your ideal audience.
The Anatomy of an Irresistible Hook
Understanding viewer intention and why the first 5 seconds matter.
Examples of hooks tailored to coaches and consultants.
Scripting for Engagement and Conversions
How to create open loops to encourage binge-watching.
How to script your videos to maximize engagement and retention.
3 story frameworks you can use to build a connection with your audience.
How to use your videos as a funnel for your product or service.
Leveraging links and lead magnets to grow your email list faster.
How to incorporate CTAs naturally into your scripts so people will respond to your offers
Shooting Basics: Camera Angles, Lighting, and Sound
Understanding camera angles, lighting and sound.
Framing and composition for a polished look.
How to avoid the common mistakes that make your videos look amateur.
How to design a background or "set" that looks professional without breaking the bank.
Basic & Advanced Editing
How to set up your video editor for "speed editing".
A simple 3-step process to color correct your videos in less than 2 minutes.
Adding transitions, graphics and text overlays to make your videos pop.
Uploading and Publishing Your Videos
How to choose the right upload settings.
Scheduling your videos and leveraging YouTube Premiere.
Using YouTube Analytics to Improve Performance
Understanding key metrics (watch time, impressions, and click-through rates).
Adapting your strategy based on data.
Additional Bonuses I've Included
Access to our YouTube Marketing Community where you’ll interact with other business owners, share ideas and get feedback on the content you’re creating.
Bi-weekly coaching calls with members of my Collective Coaching Group. As I said earlier, I’m creating this training series for my premium clients. When you join the YouTube Marketing Academy you’ll have access to my private coaching sessions every other week where you can get feedback from me personally.
My Notion operating system complete with a content calendar so you can keep track of every stage of your video marketing.
100% No Questions Asked Guarantee
If you feel like this workshop doesn't exceed your expectations, for any reason, just email me at jason@jasonstapleton.com within 3 days and I'll give you 100% of your money back with no hassles or hard feelings.
This Program Is Currently Only Available to Members of My Collective Coaching Group